Established in 2006, their pet food is produced in a human food facility using many of the ingredients and processes used in products made for people. Base proteins include top-quality muscle meat like white breast chicken, whole tuna loins and select cuts of beef. Then we add fresh vegetables and other unique ingredients like grilled skipjack, tilapia, and red bigeye tuna, as well as calamari and shirasu. Our ingredients maintain a natural look and recognizable texture which allows you (and us!) to see and understand the ingredients…so what you see is what you get!