Nature’s Variety Instinct Signature Beef Recipe Frozen Raw Dog Food


Our most distinct, carefully crafted raw frozen recipes – 100% all-natural, minimally processed, never cooked to keep nutrients pure and intact. Crafted from 95% meat, organ and bone, and 5% vegetables, fruits and wholesome ingredients. We believe nutrition should come from real ingredients like grass-fed beef and non-GMO fruits and vegetables, not artificial powders like synthetic vitamins and minerals that you’ll find added to other raw pet food.

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Brand Information

Since we got our start in Lincoln, Nebraska, our purpose has been to empower people to transform the lives of pets. And as the leader in raw nutrition, we believe wholeheartedly that it starts with food. That’s why we’re committed to making it possible for more pet parents to feed their own pets’ natural, holistic pet food guided by the unmatched nutrition of raw.

Beef, Beef Liver, Beef Kidney, Ground Beef Bone, Beef Spleen, Beef Heart, Carrots, Butternut Squash, Apples, Ground Flaxseed, Montmorillonite Clay, Dried Kelp, Broccoli, Cod Liver Oil, Salt, Salmon Oil, Apple Cider Vinegar, Vitamin E Supplement, Dried Chicory Root, Blueberries

Guaranteed Analysis

Crude Protein:
15% min
Crude Fat:
10% min
Crude Fiber:
2% max
66% max

Calorie Content



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